to our production company
Social Media Concept and
Social Media Strategy
A strong social media presence starts with a clear concept. We develop effective strategies that not only translate brand values into the digital space, but also support business goals. Cross-channel, relevant, and actionable. Whether for a relaunch, a new campaign, or long-term positioning: our concepts create structure, direction, and creative clarity to reach the target audience and stand out from competitors.
How we collaborate
01
Analysis: status quo, target groups, market & competition
02
Strategy development: goals, KPIs, channels, formats, tone of voice
03
Editorial setup: themes, sections, content pillars
04
Personal alignment: recommendations for structure, team & tools
05
Optional: ongoing strategic support or handover into social media management
Who is this for?
For companies that don’t just want to “do social media,” but
want to make an impact. This service is especially helpful for:
01
Brands with an in-house team looking for a clear direction
02
Companies in transition or undergoing a brand relaunch
03
Organizations that want to rebuild or further develop their social media channels
FAQs
How long does a concept take?
Depending on the project scope, 3–6 weeks.
Faster implementations are possible.
What do we get at the end?
A documented strategy including channel setup,
editorial guidelines and
implementation recommendations incl. reporting guide –
usable for your team or in collaboration
with us. Additionally, we work closely and
personally together – after several small
check-ins, there will be one large final
concept presentation.
Do we continue together afterward?
Of course. Many of our strategy clients continue
working with us in ongoing social media
management afterwards – but that is by no means
a requirement.